STONE & WOOD

Managed social media, including scheduling, captioning, and communications.

Developed and executed campaigns.

Formulated social media content strategies.

Created content for e-commerce, campaigns, and social media.

Increased content frequency per week.

Designed content using Adobe Photoshop.

Contributed to a 112% increase in reach.

Helped grow the Instagram account by 10,000 followers.

Increased content output from 1 to 4 videos per week.

Generated 1.68 million total views from content created between December 2023 and May 2024.

Produced and shot lifestyle assets for a paid media campaign that successfully launched Big Pale, voted Australia’s best beer.

Produced and shot a lifestyle and social media campaign for the successful launch of Mango Pale Ale, which became the leading craft beverage in major Australian liquor stores.

Produced and shot lifestyle imagery, and assisted in the successful launch strategy of Stone & Wood’s most sustainable beer, the NRB, exclusive to the Northern Rivers.

Wrote the script for the GABS Festival 2023 video, which became one of the company’s best-performing posts.

Dane Pitman (Creative Director)

Bryn Newman (Social Media Manager)